Mission, Vision and Values

Our Mission
Our mission is to provide process-centered college admissions consulting with an emphasis on identifying colleges where students will thrive and showcasing student strength and voice through developing authentic narratives.
Our Promise
We promise to treat every student and parent with respect and to listen to and honor student and parent questions, fears, hopes, and insights. We will offer kind counsel and support while encouraging students and families to be open to new ideas and options. We are always honest and transparent.


Our Expectation
We expect that when we partner with students and families that they understand that college admissions is nuanced and imperfect, and that we ultimately have no control over college admission outcomes. We expect that families allow students to remain at the front of the process.
Our Services
Our counseling and support is ideal for students and families who are open to exploring a vast array of college options, who are looking for guidance in developing and articulating their strengths and unique attributes, and/or who need accountability and motivation for engaging in the college search and application process.

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